NEW YORK Wieden + Kennedy in New York has added a second tier of creative leadership with the hiring earlier this month of two associate creative directors and the promotion of a copywriter to acd, all new positions, the agency said.
Paul Renner, an art director, and copywriters Charles Hall and Kevin Proudfoot, who was promoted, report to co-creative directors Todd Waterbury and Ty Montague.
Proudfoot, 30, has worked on the independent agency's estimated $40 million ESPN account for five years and was a major contributor to the development of that client's "Without sports" campaign that broke earlier this year. He is partnering with Renner, 36, on the account.
In a statement, Waterbury said, "This is about identifying the next generation of creative leaders in this office. Paul, Kevin and Charles are all creative adults who have the crucial combination of excellent creative instincts as well as a passion for our clients' businesses."
Renner is a five-year veteran of Arnold in Boston, where he was a vp, acd working on the much-lauded Volkswagen campaign. In his career, he has also worked on accounts such as Converse, Sega, Sci-Fi Channel and Pizza Hut.
Hall, 39, was most recently a freelancer at Ogilvy & Mather in New York, working on the Miller Lite Motorsports and ONDCP accounts. In the late 1990s, he had been svp, creative director at Spike Lee's ad agency, SpikeDDB in New York. At Wieden, Hall works on Nike NYC and Nike's Jordan brand, whose combined billings are an estimated $30 million. In his career, he has worked on accounts such as Chanel, Doritos, Infiniti Motors, Pepsi and Reebok.
Wieden New York's managing director Buz Sawyer said in a statement, "We are experiencing positive growth in all aspects of our operation. Adding such a high caliber of talent to our existing team will only serve to push us further in the right direction."
The agency's headquarters is in Portland, Ore. Wieden New York claims $140 million in annual billings from Avon, JetBlue and U.S. Trust, among other clients.