Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Wieden + Kennedy has joined the roster of Procter & Gamble, landing the global Eukanuba pet food brand and a Canadian project for Ivory soap, the client has confirmed.
Eukanuba is part of the Iams pet food company owned by P&G. The Cincinnati client spent $10 million in U.S. media on the brand last year and about half that through April of this year, per Nielsen Monitor-Plus. Since 2000, P&G has spent between $10-15 million annually in media on the brand.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in