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NEW YORK Four new spots in ESPN’s “Without sports” campaign focus on a father and son playing basketball and feature the line, “Without sports, how would we close the gap?”
The commercials, created by Wieden + Kennedy in New York, began breaking over the weekend and were directed by Lance Acord of Park Pictures. In each, a father in a Cleveland Cavaliers jersey plays basketball with his son in a driveway, instructing the 4-year-old how to play like an NBA pro.
“You’re
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