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LOS ANGELES An outdoor campaign by independent Wieden + Kennedy that associates Belvedere vodka with poker’s burgeoning popularity breaks today in Las Vegas, said Michael Stoner, vp and chief marketing officer of Millennium Import in Minneapolis. A related print campaign that also features champion poker players launches in four magazines this month, correlating to the World Series of Poker, which takes place May 22-28 at the Harrah’s-owned Horseshoe.
Stoner said he regards the branding effort as “owning the concept of nazdrowie“—the Polish word used in proposing a toast—”and aligning it with achievement and its celebration.”
“We’re
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