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NEW YORK Wieden + Kennedy here has promoted Derek Barnes and Paul Renner to co-creative directors from associate creative directors.
Working as a team, they are best known for their contributions to ESPN’s long-running “This is SportsCenter” campaign. Their most recent World Cup-themed work on the account featured voiceovers by the members of U2.
The pair has also shaped the cable network’s Monday Night Football campaign.
Both report to co-executive creative directors Kevin Proudfoot and Todd Waterbury.
Proudfoot said, “This promotion was a natural next step for Derek and Paul, and certainly well deserved based on their contributions to the ESPN brand.
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