Wieden Adds More Work From P&G

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CHICAGO Procter & Gamble has increased its business with independent agency Wieden + Kennedy, handing the shop two new assignments and consolidating interactive duties on Old Spice with Wieden, the client said.

The Portland, Ore.-based agency now adds Old Spice interactive chores to the creative and media duties it already handled for the brand.

Additionally, Wieden picks up global creative duties on Escada fragrances and Graham Webb hair-care products. Escada will be handled out of the shop’s London office, while Graham Webb will be handled out of New York.

But





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