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Wickersham Hunt Schwanter has created direct response TV commercials for Optelec U.S. and the Massachusetts Department of Mental Retardation.
Both efforts use black-and-white photography and offbeat stylistic touches to capture viewer attention and drive their messages home. In a larger sense, they demonstrate the agency’s commitment to using diverse creative techniques for direct response clients, said Amy Hunt, creative director of Wickersham Hunt, a unit of Arnold Communications in Boston.
The 60-second Optelec spot touts the Westford, Mass.,
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