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It coulda been a contender. Instead, it got a one-way ticket to Palookaville. What happened? The shutout of Wieden + Kennedy’s Nike spot “Freestyle” at the very leastprovides a lesson in cultural differences.
The 60-second commercial, featuring the next generation of basketball greats, such as Vince Carter, Rasheed Wallace, Jason Williams and Darius Miles, hardly made an impression on the international jury. In fact, it wouldn’t have even made it on the shortlist, had it not been for one American juror who pushed the issue.
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