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LOS ANGELES The California Milk Processor Board has launched a documentary-style Spanish-language TV campaign that addresses issues faced by Latinos.
Created by Anita Santiago Advertising in Santa Monica, Calif., four 30-second TV spots cover topics such as working moms, living in tough economic times, health concerns and less family time. Spending on the campaign, which will run through 2003, is just over $3 million.
One spot, “No Time to Cook,” opens with a Latino woman who says she has two jobs, three kids and little time to cook.
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