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Funny Gain pitch is latest spot to obsess on joy of scent
Ever notice how much sniffing has been going on in advertising? I don’t mean the nose-to-the-heavens, upward-shoulders, smiley deep breaths of the 1950s, but something more on the level of trans-species snout action: covert, nonstop, nostrils-buried, just-this-side-of-fetishistic inhalation.
An early entrant to this year’s advertising sniff film festival was a PG-13-rated spot for McDonald’s in which a husband inadvertently puts a McD’s french fries wrapper in the dryer instead of fabric softener.
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