Who Wants To Be A Creative?

New advertising talent is about to be discovered, as Shedd’s Spread Country Crock wants a consumer to create its next TV spot.
Budding filmmakers are encouraged to fashion their own 30-second Country Crock ads. Entries must retain the brand’s traditional creative framework–a man’s and a woman’s hands, playful banter and a tub of the product–but the rest is up for grabs.
The winner receives $25,000 and will be flown to Hollywood to see the ad produced professionally.
“Thirty seconds of fame, that’s the real enticement,” said Country Crock brand manager John Lebl.
Giving up some control did not phase creatives at Stone & Simons, Southfield, Mich.,