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CountryCool.com has selected E. James White Communications as its first agency of record. The shop topped three other finalists for the $6 million account.
“We need an agency that can do more than drive people to our site; we need a partner who can drive creative strategy within the site,” said CountryCool president and chief executive officer Carol Walcoff. “E. James White gave us fresh ideas for new product tie-ins, promotions and more, to help make the site the ultimate experience for country music fans.”
Walcoff also cited the Herndon, Va.,
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