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BOSTON White & Partners said Kipp Monroe has joined the agency as chief creative officer and partner, a new position.
Prior to joining the Herndon, Va.-based shop, Monroe was a vice president and served as ecd at Waylon Ad in St. Louis, where he oversaw work on numerous consumer accounts, including Aetna, Allstate, Bank of America, Budweiser and the St. Louis Cardinals.
“Before you can expect someone to do something you have to get them to feel something,” Monroe said.
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