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LOS ANGELES Interpublic Group media agency Initiative has added Anthony White as senior vice president, futures director, Western region.
White reports to Dave Ernst, executive vice president, futures and technology, and will supervise media research and analysis at the Los Angeles shop.
White, who holds a doctorate from New York University in culture and communication, specializes in new media such as DVDs and the Internet as well as convergent technologies like PVRs and video-on-demand. He will also work in traditional media.
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