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ATLANTA The Washington Opera has chosen White & Baldacci to create a new image campaign.
The Herndon, Va., independent agency won the estimated $1 million account following a review against a handful of undisclosed contenders from Texas, Louisiana, New York and Virginia, sources said.
Trish Taylor Shuman, client director of marketing and audience services, said the performing arts company needs the agency to publicize its return to the newly renovated Kennedy Center Opera House.
“The new campaign will help us develop new audiences and expand our presence nationally and internationally,” said Placido Domingo, general director of the Washington Opera, in a statement.
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