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BOSTON-After an informal review of undisclosed shops, Pagano Schenck & Kay last week was named agency of record for Whistler Corp. in Chelmsford, Mass.
“We were looking for a firm that was local, that offered strong creative and that had demonstrated success in building brands,” said Karen McVeigh, director of corporate marketing at Whistler. “
“We’ve done some initial creative already,” said agency president Rick Sandler. New advertising is scheduled to break in late fall in newspapers and magazines in time for holiday gift shopping.
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