Which Helps Explain Why There Are So Many Eateries Around The U.S.

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Quick-serve restaurants and sit-down restaurants generally attract different clienteles. But a study by Scarborough Research notes the existence of an omnivorous 7 percent of the adult population: heavy users of quick-serve restaurants (QSRs) and of sit-down restaurants.

People in what Scarborough (perhaps tactlessly) dubs this “heavy/heavy” cohort skew young, with 40 percent falling into the 18-34 age bracket. They also tend to have above-average incomes: Those in the $75,000-100,000 income group are twice as likely as those in the under-$30,000 class to be heavy/heavies.

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