Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Santa Monica Shop Pulls Out All The Stops For Pitch
LOS ANGELES–The old adage “Less is more” doesn’t always apply, especially when it comes to agency reviews.
A case in point was the race for Wherehouse Music Stores’ estimated $20-30 million creative and media planning account, won last week by Colby Effler & Partners. Leaving little to chance, the Santa Monica, Calif., agency used not one, but three separate creative teams in pitching the business, according to agency president and creative director Rick Colby.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in