Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Following several improvements to its property, Caesars Palace has launched an image campaign that eschews the togas, chariots and laurel wreaths of past ads in favor of scenes depicting the modern-day party experience at the casino resort.
This is the first campaign for the Park Place Entertainment property from R&R Partners since the Las Vegas-based shop picked up the business in early 2002. It introduces “Live famously” as a tagline. Media spending on the effort was undisclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in