Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
During Haggman’s pitch of the DeScenza Diamonds business, agency executives presented a speculative TV spot in which a young man proposes to his beloved.
No real actors were involved; instead, Haggman art director Amy Farr and her boyfriend, Jake Borgman, volunteered for the roles.
The couple had been dating for three years with no talk of marriage. Shortly after shooting the spot, however, Borgman popped the question to a stunned Farr–with a diamond from DeScenza.
“I was so excited,” exclaimed Emily Haggman, executive vice president of the Manchester, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in