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CHICAGO Smith Brothers Advertising gives gambling a romantic touch in its first campaign for Wheeling Island casino.
A TV spot from the Pittsburgh agency depicts people going on “dates” with various slot machines. Against a disco soundtrack, one woman cuddles up to one of the contraptions on a picnic while a man settles in with a machine against a roaring fire. “When you find the one, you just know,” says a voiceover before introducing the West Virginia-based casino and the tagline, “The better bet.”
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