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NEW YORK WPP Group said Eric Wheeler would be the North American CEO of its newly formed digital media unit, Neo@Ogilvy.
Wheeler was already managing director of New York-based OgilvyInteractive. He will now oversee the integrated digital advertising programs that draw on OgilvyOne, OgilvyInteractive, Ogilvy & Mather and Neo@Ogilvy.
Wheeler has been with Ogilvy for three years. Prior to that, he was chief operating officer at Carat Interactive, part of the Aegis Group. He co-founded Lot21, a San Francisco Web shop, which was bought by Carat Interactive.
He
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