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CHICAGO General Mills will help celebrate Hispanic Heritage Month with a new special-edition Wheaties package featuring Rafael Palmeiro of the Texas Rangers.
The package will be available nationally this week. Marketing will support the effort but was not detailed.
Palmeiro, who will be featured on the package through Oct. 15, joined Major League Baseball’s elite hitters earlier this season when he hit his 500th career home run, only the 19th player in history to achieve that mark.
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