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PIONEER CAR SOUND SYSTEMS
AGENCY: BBDO West, Los Angeles
CLIENT: Pioneer Electronics, Long Beach, Calif.
MEDIUM: consumer print
CREATIVE DIRECTORS: David Lubars, Chris Robb
ART DIRECTORS: Barney Goldberg, Elke Ditschuneit
COPYWRITER: Xenia Rutherford
PHOTOGRAPHY: Lars Toplemann (main shot), Rick Chou (headlines, product)
PRINT PRODUCTION MANAGER: Denise Casstevens
Good headline. Too bad the type makes it a chore to read. What does this sort of lettering have to do with stereos, cars or boulders? Body copy is no typographical day at the beach, either, set sidewise in all-caps sans serif that looks like it leaked out of a defective printer.
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