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J&B Scotch In Brazil
AGENCY
Duailibi Petit Zaragoza, Sao Paulo, Brazil
CLIENT
Heublein in Brazil
MEDIUM
consumer magazines
CREATIVE DIRECTORs
Francesc Petit, Paulo Ghirotti
ART DIRECTOR
Cesar Finamore
COPYWRITER
Adriana Davini
PHOTOGRAPHy
Antonio Rodrigues, stock
Well, there goes the Druid market. Irreverent wit has become commonplace in liquor ads as brands toil to shake off their old stuffiness. But this campaign reaches beyond mere irreverence for a note of outright slapstick. Another ad in the series matches a photo of soldiers on parade with an inset of a banana peel.
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