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CHEVY S-10 PICKUP TRUCK
AGENCY Campbell-Ewald, Warren, Mich.
CLIENT General Motors’ Chevrolet division, Warren, Mich.
MEDIUM consumer magazines
CHIEF CREATIVE OFFICER Bill Ludwig
CREATIVE DIRECTORS Don Gould, Jim Gorman, Joe Puhy
COPYWRITER Bryan Hutson
ART DIRECTOR Mark Cooke
PHOTOGRAPHER Duncan Sim

If a picture is worth a thousand words, this laconic ad’s picture-within-a-picture must be worth 2,000. The basic formula is as old as the hills: A person we’re sure to find appealing is presented as a flesh-and-blood emblem for the brand. But the ad freshens the technique.












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