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$1.2 Bil. Hotel, Gambling Center Seeks a Bigger Agency Partner
DALLAS-The Venetian Resort Hotel Casino is looking for an advertising agency to relaunch the $1.2 billion Venice-themed entertainment complex following a split with its incumbent.
Heftel Media in Las Vegas, which operates the resort’s nightclub as a live event and commercial television studio during the day, resigned from the account last month.
“We really couldn’t do justice to The Venetian,” said Sterling Martell, creative director of Heftel Media.
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