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Ant Farm has been named lead interactive agency for Alfy Inc., a provider of educational materials on the Internet.
The Atlanta shop topped two undisclosed agencies to land the New York client. Billings are estimated at $1 million.
Ant Farm will manage online media planning and buying, creative services, and ongoing data analysis and reporting for Alfy’s Clever Island, a secured learning Web site for children.
“They understand what being a membership service is,” said Steve Huot, Alfy’s vice president of marketing, about the agency.
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