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Finding the right ad representative can be a mission from hell.
Sometimes, however, the match is made in heaven.
The planets and stars aligned for Netword, a Gaithersburg, Md., company that helps people surf the Net. The dot-com hired Mr. Spock himself, Leonard Nimoy, to promote its unique service: providing patented user-friendly keywords, or Networds, for URLs.
“Nimoy’s persona and what we do are a good match,” said COO Shep Bostin.
The campaign features print, radio and TV work.
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