What Clients Think About Media 2002

The nation’s top advertisers aren’t rushing to increase their spending yet. Forty-seven percent expect their ad budgets to remain where they are in 2002, and even more (59 percent) have no plans to spend more in the upfront either. In all, 31 percent plan to spend more this year, while 22 percent expect to spend less.

These are some of our findings from an exclusive survey of more than 100 executives with direct responsibility for ad spending at companies that collectively accounted for almost $18 billion in measured media last year.