Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES A fanciful TV spot for Pacific Life Insurance by independent Kovel/Fuller—one of two in the client’s recently launched campaign—features animation by Academy Award-winning artist Alexander Petrov.
The 30-second ad incorporates the Newport Beach, Calif., insurance company’s signature humpback whale imagery, which it has used in its advertising since 1997. According to Milda Goodman, assistant vice president, advertising and public relations at Pacific Life, the whales “represent [company] attributes such as strength, size, endurance and performance.”
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in