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WGN seeks to promote its image as a national superstation in markets outside Chicago with a new logo and a campaign from Attik, a San Francisco agency with headquarters in London.
Eight spots for the Chicago-based broadcaster, which is owned by the Tribune Co., break this week, but will air on a wider basis beginning in January, said Will Travis, president of Attik in the U.S.
The push is part of an effort to make WGN-TV a national brand, as the network seeks to compete with outlets such as TBS.
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