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ATLANTA: Making a strong initial showing with officials of Roadhouse Grill enabled WestWayne to leapfrog five undisclosed agencies and the balance of the review to win the $5 million account of the Fort Lauderdale, Fla.-based restaurant chain.
“They told us we hit it out of the box in the first round and they had decided not to go on with the review,” said agency president Ben West. “They said our knowledge of the category and the chemistry was a knockout blow.”
Client executive vice president and chief financial officer Dennis Jones did not return calls at press time.
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