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WestWayne Takes On Triumph Cycles

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WestWayne will back this summer's launch of Triumph's Rocket III Motorcycle following the Atlanta independent's selection as the client's North American agency, the shop said last week. WestWayne will handle creative as well as media for the British motorcycle company, whose global agency remains White Partnership in London. Triumph spent $3 million on U.S. advertising last year, according to Nielsen Monitor-Plus.