WestWayne: Sum of Unseen Parts Is Funnier in New NAPA TV Spots

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By Jim Osterman





ATLANTA–A young man dreading getting his driver’s license and a delusional suburban do-it-yourselfer are the vehicles the National Automotive Parts Association (NAPA) is using in a new ad campaign from WestWayne in Atlanta.





NAPA, a leading distributor of automobile aftermarket parts, uses the two comedic television spots to get away from what the agency refers to as the tradition of advertising ‘parts with parts.’





In ‘Classics,’ a teenager on the cusp of turning 16 and getting his driver’s license is anxiety ridden over the fact his father’s 1972 lime-green Gremlin is still running.



















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