WestWayne has promoted Scott Sheinberg to executive creative director.
Sheinberg assumes responsibilities previously held by Markham Cronin, who has resigned.
"Too many creative types are prickly puffer fish," said Luke Sullivan, the Atlanta-based shop's chief creative officer. "Scott is not only talented, he's nice. He grows people and encourages them to do their best."
Before relocating to Atlanta, Sheinberg spent two years as creative director at WestWayne's Tampa, Fla., office, where he worked on the Denny's, Publix Super Markets and Sports Authority accounts.
"WestWayne is a fun place that produces good work with intelligent thinking behind it," said Sheinberg. "That's my definition of a great agency."
Colleagues, including newly appointed chief executive officerJeffrey Johnson, said Sheinberg's sense of humor and easy laughter have been infectious both inside and outside the agency.
Sullivan said Sheinberg's particular gift was client relations, an area that has been anathema to some creative types.
"He's a kind of big, sweet guy who lumbers into a room," said Sullivan, "and folks immediately feel their brand is in good hands."
Sheinberg's previous agency experience includes stints at Fahlgren's Tampa office, where he worked on the shop's McDonald's and Florida Department of Tourism business, Earle Palmer Brown in Atlanta and Henderson Advertising in Greenville, S.C.
Sheinberg, 42, is married and the father of two.