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ATLANTA –”See the world revolving around you,” purrs the taglinein WestWayne’s sophisticated television commercials for Celebrity Cruises.
Breaking its first ads for the Miami-based cruise line, WestWayne creative director Scott Sheinberg indulges the viewer in a limited but effective palette.
The Atlanta agency broke the 30-second spots this month on network prime-time shows including Friends, E.R. and Law & Order, as well as on national cable venues such as The Travel Channel, AMC, A&E and Bravo.
Print advertising will appear through 2001 in Condé Nast Traveler, Travel & Leisure, Bon Appetit, Food and Wine and Gourmet.
Sheinberg describes the integrated Celebrity campaign as the flip side of parent Royal Caribbean.
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