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WestWayne has won the Saks Department Store Group’s broadcast creative account.
The agency’s Atlanta unit, under the direction of chief creative officer Luke Sullivan, will handle radio and television marketing efforts for more than 250 department stores in 24 states.
The campaign will hit major markets including Atlanta; Birmingham, Ala.; Nashville, Tenn.; Omaha, Neb.; and Madison, Wis.
Billings have been estimated at $35 million. Media buys will be handled in partnership with Initiative Media in Los Angeles.
WestWayne, based in Atlanta and Tampa, Fla.,
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