WestWayne Gets to Package Florida Entertainment

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WestWayne has won the $6 million advertising account of the Orlando/Orange County Convention and Visitors Bureau.

The Tampa, Fla., office topped Turkel Schwartz & Partners of Miami, Interpublic Group’s Hill/Holliday in Fort Lauderdale, Fla., and Euro RSCG McConnaughy Tatham of Chicago, a unit of Paris-based Havas, in a review. Incumbent Cramer-Krasselt in Orlando, Fla., did not participate.

The account win is the first for the shop’s new general manager, Adrian Marrullier, and the third this year for the Atlanta-based agency’s Florida outpost.



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