WestWayne has designated Jennifer Garr director of client services. Reporting directly to the Tampa, Fla., shop's president and CEO Jeff Johnson, she will focus on new business development. Garr's resume includes stops at top shops such as Publicis in New York, where she was executive vice president, chief marketing officer and management director. During her two-year tenure, she worked on accounts such as Whirlpool, Fuji Film and Siemens. Garr's experience as director of integrated communications at Head N.V., director of business development for Ammirati Puris Lintas and senior partner and group management director at J. Walter Thompson, all in Chicago, has prepared her for the new position, she said. "Coming from the client side, I have always been focused," said Garr. "Everything I have done comes to fruition here." She added that her primary focus will be to help the shop enhance its position in the Southeast and expand its brand. "WestWayne is poised to grow and do great work for more clients, and I am thrilled to be a part of this team," said Garr.