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CHICAGO In striving to become a lifestyle and not merely the hotel positioned on personal renewal, Westin Hotels & Resorts is going directly to the public today with answers to unusual questions.
In an online effort, the chain will, for example, tell potential customers how to measure muscle tone with the “jiggle test,” or find a natural expectorant through spicy foods.
The Starwood Hotels & Resorts brand today introduces www.FindRenewal.com as well as an in-room TV channel flush with advice and recipes from experts who comprise Westin’s newly assembled Renewal Council.
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