Western Media's Restructuring Plans

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Buying Firm Forms 3 ‘Super Regions,’ Wins Foot Locker Media

LOS ANGELES–Western International Media has restructured its $3.5 billion U.S. operation into three separate divisions to get closer to its clients. The plan calls for the formation of three so-called “Super Regions” and the appointment of a managing director to run each one.
The three geographic areas are: The Pacific Region, based in Los Angeles; Central Region in Chicago and Eastern Region in New York.
The three officials who have been named executive vice presidents, managing directors to oversee each region are: Bruce Silverman (Pacific), Michael Kubin (Eastern) and Will Howard (Central).






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