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By Kathy Tyrer
LOS ANGELES–A longtime D’Arcy Masius Benton & Bowles media research expert has been hired by Western International Media as the shop promoted a research executive.
Cheryl Idell has advanced to president of strategic planning and research; Bruce Goerlich, reporting to Idell, has joined Western from DMB&B in New York as executive vice president and director of research. Both will work in the Los Angeles office.
‘We believe that our grasp and application of media research is the crucial difference which sets Western apart from other media entities,’ said Western International Media president Michael Kassan.
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