Westbrook Accepts: Takes Fallon's 'Once-in-a-Lifetime' Job By David Kiley and Roy Furchgot

As expected, Pat Fallon's courtship of Bill Westbrook to be the next creative director of Fallon McElligott, Minneapolis,

‘There weren’t any good reasons to leave Martin, it was just that the Fallon offer was a once-in-a-lifetime opportunity,’ said Westbrook, formerly vice chairman and director of creative services at Martin.
‘Bill Westbrook is a terrific talent . . . we’re lucky to get someone who understands what we are about so well,’ said Fallon. ‘Bill was the clear, first choice of both myself and the people he will lead: the creative department. His track record is one of establishing strong client contacts and personal involvement across a wide range of business issues,’ he added.
Westbrook will remain at Martin for up to two months as he oversees a project that he is working on with Kerry Feuerman, who is creative director of Martin’s Mercedes work.
In the past few weeks, there was talk of Westbrook going to SMS, N.Y. to be creative director. But, said Westbrook, it was only talk. ‘I am close to Marvin Sloves and a number of people there,’ said Westbrook. ‘It never was a firm offer – it was discussed, but it never was in competition with Minnesota.’
Meanwhile, Westbrook’s task at Fallon will be eased by his familiarity with the staff.
Copyright Adweek L.P. (1993)