We're All Media

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Back in 1967, Marshall McLuhan concluded, “The medium is the massage.”

Electronic mass communications had begun to move beyond simple messaging (not to mention “massaging”) even then, with a flood of information and images saturating virtually every aspect of daily life. From the graphic coverage of Vietnam streaming into America’s living rooms, to the battle for control of the car radio (Beatles or Frank Sinatra? Rolling Stones or Mantovani?), our culture became immersed in, shaped by and—for better or worse—forever changed by the ceaseless flow of sounds, pictures and data.

Forty years on, the high-speed wonders of the digital age make the technology of the Apollo era seem quaint.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in