Wendy's Team Leaves Saatchi & Saatchi

NEW YORK Jan Jacobs and Leo Premutico, both ecds at Publicis Groupe’s Saatchi & Saatchi here, left the agency last week. Sources said the team plans to soon launch their own shop.

Jacobs, an art director, and Premutico, a copywriter, most recently worked on Wendy’s, which earlier this year introduced a campaign featuring a man in a poorly fitted red pigtail wig talking about “hot, juicy burgers.” Before that, the pair worked on Folger’s viral video “Happy Morning” and the Tide Coldwater campaign that focused on how much energy the detergent saves.

Jacobs