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NEW YORK How do you make your beverage product stand out at convenience stores from the myriad carbonated and bottled-water choices? If you’re Welch’s, you rely on innovative package design that begs to be noticed on-shelf.
Welch’s went to the Sterling Group, New York, to design eye-popping graphics for its 14-ounce single-serve juices in six flavors like Grape, Fruit Punch and Orange Fusion.
“To win at c-stores with the wide variety of beverages available, we knew we had to create packaging that would sell itself and stand out,” said Jeff McAdams, senior product manager at Welch’s, Concord, Mass.
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