Welch's Refreshers to Hit Market | Adweek
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Welch's Refreshers to Hit Market

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NEW YORK - Dr Pepper/Seven Up Co. will launch a sparkling water line under the Welch's brand name, which could get Young & Rubicam/N.Y.'s creative juices flowing when the fruit-flavored brand hits the market. Premier Beverages, a division of Dallas-based Dr Pepper/Seven Up, soon will begin testing Welch's Refreshers, naturally-flavored sparkling waters that will compete with the likes of Clearly Canadian, Coca-Cola's Nordic Mist, and a slew of others. Y&R, agency of record for the Dr Pepper soft drink, is the most likely candidate expected to support the launch with a TV and radio campaign. The agency declined to comment.
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