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By Teresa Andreoli
NEW YORK–Weiss, Whitten, Stagliano created a mock issue of The Economist magazine in its pitch to win the estimated $3 million North American ad account from the business publication.
The shop put its strategic presentation into a 15-page magazine with ‘articles’ that addressed the challenges facing the London-based weekly as it tries to boost circulation in the U.S.
‘The client needs to target culturally literate, media-savvy professionals,’ said Adam Stagliano, agency president. Weiss, Whitten and its media buying services partner, VSM Media, both in New York, were chosen last week to handle creative and media chores for the magazine.
The review initially included more than 20 shops.
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