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It’s not the sort of motto one expects from a law firm: “Let no one burst your bubble.” Like the text in the cartoon-style bubble, it gives this advertiser a colorful identity. But we must ask whether it’s a smart identity to put forth. For one thing, some bubbles are eminently worth bursting. When you’ve got an impractical idea, an adviser who frankly tells you so is worth every cent you pay him. While intending toconvey a can-do attitude, the ad risks giving the law firm the air of a yes-man.
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